IDENTIFYING OUR TARGET AUDIENCE
Considering the themes of our film, I believe that my film is most suitable for people who are fascinated by the subject psychology as well as art and design since our film is niche but at the same time aesthetically pleasing in a peculiar manner. The film "Skin" focuses on delivering deeper messages relating to the obsession of beauty through the use of gothic ambience and artistic images. People who are deeply curious and intrigued by the minds of psychopaths will surely love this film since it includes a haunting narrative that will leave their minds flooded with questions at the end of the film.In order to help us identify our main target audience even better, we gathered information about the identity and characteristics of people who are keen on psychological thriller films, using the website YouGov Profiles:
This research was really useful because it allowed us to grasp similar patterns of people who may be interested in our film and track our audiences in order to easily consider different ways to distribute and market our film effectively.
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